All natural · next morning reset · intranasal antioxidant spray
Every hangover product on the market is a pill, powder, or shot. SNOOT is an intranasal antioxidant spray — a completely novel delivery format in the recovery category.
BLUE OCEAN FORMATGlutathione, NAC, and Vitamin C are clinically studied antioxidants with real evidence behind them. The nasal route delivers where oral bioavailability falls flat.
EVIDENCE-BASEDWhen you feel terrible, the last thing you want is to choke down 6 capsules. Two sprays and you're done. Easy enough for your worst morning.
TWO SPRAYS · DONEPositioned at the intersection of clean wellness and unapologetic social drinking. Zero shame. Maximum effectiveness. A product for real life.
HONEST BRANDINGMaster antioxidant — neutralises acetaldehyde from alcohol metabolism
Glutathione precursor — replenishes depleted stores, liver support
Stabilises glutathione, independent antioxidant action
Clears nasal passages, improves mucosal delivery, reduces inflammation
pH buffer for safe and stable nasal delivery
Oral glutathione supplements have less than 10% bioavailability — the gut breaks them down before they reach the bloodstream.
Intranasal delivery bypasses the digestive system entirely, absorbing through the nasal mucosa directly into circulation. Faster, more predictable, and far more effective.
⚠ Note: Consider lyophilised (freeze-dried) powder-in-bottle format — NAC can oxidise in aqueous solution. A single-use reconstitution cap keeps actives stable until spray.
Partner with a compounding pharmacist or CDMO to develop and stability-test the formula. Key risk: NAC oxidation in solution.
Contract manufacturer for nasal spray fill. Ez-Life Pharma, Renaissance Lakewood. MOQ 2,500–5,000 units.
TGA (Australia/NZ) for therapeutic claims. Can launch as a cosmetic/wellness product initially to move faster.
DTC e-commerce first. Festival pop-ups for brand awareness. Hotel minibars as premium placement. Amazon month 6.
LAUNCH INVESTMENT ESTIMATE — All-in launch budget at 5,000 units: formulation & stability testing ~$8K · CDMO manufacturing & fill ~$15K · packaging design & tooling ~$5K · regulatory/compliance ~$5K · initial marketing ~$7K · Total: ~$40,000
Forest green frosted bottle with a matte white pump. Kraft paper outer sleeve with an embossed logo. Clean apothecary aesthetic — looks at home next to your vitamins, behind a festival bar, or in a hotel minibar.
Typography: Playfair Display serif for the wordmark (trustworthy, natural, slightly old-world — the opposite of clinical). DM Mono for data and labels.
Tone of voice: Dry humour, zero shame. "Had a big one? We've got you." Not medicinal, not preachy. The brand that gets it.
Dry wit meets clean wellness. Honest about what it is.
People who had a great night and want a great morning.
Premium but not pretentious. Clinical but not cold.
DTC first. Festivals. Hotels. Late-night pharmacy.